what makes this a masters workshop?
A smaller, yet mightier version of the CUE4 unconference.
Designed for action.
More doing. Less listening.
This session is designed for all teams working in retail. This smaller and more structured version of the CUE4 unconference goes deeper on developing solutions to challenges facing the retail industry. All participants will go through the same experience led by our expert facilitators in omnichannel retail. During this workshop, we will shake up the way you view the value you provide to your consumer or customer, spark a need for urgent change, and create a new action plan for your business in the 21st century.
We are limiting this event to a small group of participants. This smaller size will ensure everyone has the chance the get their questions answered, fuel collaboration among the participants, and able to participate in hands-on activities.
view the agenda
Coffee and Check In
Participants arrive, prep your brain, and get settled in!
The Shrinking Online World of Commerce
There was a day in the world where big brands ruled the internet. Powerhouse companies like Nike touted their digital might by building endless digital touchpoints for the customers to consume, enjoy and, ideally, end up purchasing from.
But, today is different.
Consumers continue to rely on just a few key platforms to run their daily lives as social platforms, such as Facebook and Instagram continue to further their reach and coverage over the daily digital needs of the public.
Carter Jensen will reveal that the new, focused investment of time is not being ignored as big brands, such as Nike, are shifting their sales strategies to intersect their consumers on their medium of choice as the technology on-platform is evolving in parallel to allow and foster them into the ecosystem.
Networked Consumer & Omnichannel Leadership
An opening speaker session from CUE4 founder, Dan Phan, which establishes the basic framework and key mental models for the day in an inspiring and provocative way. We will look at retail today and the impact of technology on customer experiences and expectations. This session will help you understand the pace and magnitude of digital change and the necessity of keeping pace.
The Status Quo is Dangerous
Examine how retail has changed dramatically over the last decade and discuss industries that have failed or are failing because they did not put customers first and embrace change. You will learn how to change the harmful beliefs that stunt innovation, collaboration, and business growth.
The New Retail Flywheel
We like to think everything is about Amazon, but there is more to the story. We have to shift our context because retail isn't just retail anymore. Experiences are now human, physical, and digital - not necessarily standing alone either. Chris Walton will lead you through an evaluation of what business you're in, how you need to make money using a new retail flywheel that differs from Amazon, and tactics you need to start today whether you're a retailer, CPG, or representing a CPG.
Retail Design Sprint
Take all you've learned from the morning and identify a retail problem to solve in your small group. The traditional process of identifying the right problem and choosing the best solution can take months when you work in a complex environment. Led by our strategist, Jackie Colburn, this Design Sprint will pull you in to participate, avoid the back and forth and make great strides in coming to a solution.
Commitments and Action Planning
Identify and prioritize projects to hold you accountable and drive your business forward.
Assoc Director Social & Digital Strategy, Fallon
Carter's official position at Fallon in emerging media and platform innovation only just begins to cover his passion for the newest and most technological parts of the advertising industry; he has always looked to push the boundaries of advertising and bring new and innovative communication tactics to life. Carter looks at the future, isn't afraid to try something (even if it ends up failing) and finds passion in educating audiences of all types. His drive in the industry earned him a profile in Adweek discussing his work founding a media innovation lab” and how he helps agencies stay ahead of the challenges they face. Awards & Accolades: Carter has won a Webby Award in 2015 for his Social Experimental & Innovation work on the Mall of America #Twizzard, was named a 2014 32 Under 32 AdFed Minnesota Winner, and was named to the PSFK Purple List in 2016.
Founder of The Late Majority
Dan is the founder of The Late Majority, a digital leadership training company, based in Minneapolis, MN and Lisbon, Portugal. The Late Majority breaks down the complexities of the changing business landscape into simple and actionable pieces. He previously led the digital transformation education program at Target, where he developed learning programs for over 8,000 employees in the areas of merchandising, finance, distribution, supply chain, marketing, human resources, and store operations. Dan has worked with CPG and retail companies in the United States, Colombia, Mexico, Sweden, Portugal, and England. Dan is a program host for the U.S. Department of State’s professional exchange program where emerging foreign leaders in digital media experience knowledge and training programs and cultivate lasting relationships with their American counterparts.
Founder, Red Archer Retail ~
Former VP Target Store of the Future
Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. Chris was most recently with Target, where he was Vice President of the retailer’s Store of the Future project and also the Vice President of Merchandising for Home Furnishings on Target.com. Often the first penguin in the water, Chris was the first merchant at Target ever to have responsibility for both the store and the online channels at the same time too, a practice the company later adopted full-scale nearly two years after his initial pilot work. Chris is also the founder and creator Red Archer Retail and Omnitalk blog. He brings together the doers who have worked Black Friday with the entrepreneurial dreamers who challenge the status quo to create a future of retail without compromise.
Founder & Strategist, SPRINT
Jackie has been leading the creation of digital experiences for over a decade; everything from emerging startups to critical strategic efforts for fortune 50 businesses. Jackie spent 6 years in client leadership and strategy at GoKart Labs, where she led clients and teams in developing new business ideas and bringing them to market. She believes that technology has the potential to make us all better and is a tool that should be used for good. Jackie's leadership in the design sprint process helps all teams bring their ideas to actionable pieces.
What I found most valuable was understanding different points of view on retail and how expert minds see the future of this industry.
The variety of topics and speakers, redefining "digital" to think differently about what it means in retail and the world in general was valuable.
CUE4 MASTERS WORKSHOP TICKETS
Embrace the Machine
Procter & Gamble
Kraft Heinz Company
Tribe 9 Foods
Pfizer Consumer Healthcare
Buffalo Wild Wings
Johnson & Johnson
Design by DZT
The Moscoe Group