If there's one thing that is clear in 2019, it's that retailers and brands with the best overall customer experience are the winners. Customers are all different and they don't all want the same experience. That means retailers can't just pick one model and expect it to work in every location both physical and online. Big stores, small stores, pop-up shops, mobile devices, social marketing, kiosks — all of them are essential to a retail fleet that complements all the ways in which customers can and want to interact with brands today. This panel session will discuss the changing faces of our consumers how retail teams can work to deliver the best experience possible. Audience participation will be encouraged!
About the Panelists:
Kara Sheesley, VP Retail Client Services, Nielsen
Kara is a consumer driven business leader with nearly 20 years of experience in brand strategy, consumer insights, retail merchandising and sales. Prior to joining Nielsen as a Vice President of Retail Client service, she built her foundation of consumer based strategy while in Brand Management at The Clorox Company. She leveraged those skills to drive growth for both trend and commodity businesses at Target in merchandising. Kara is passionate about consumer behavior and understanding industry trends to influence business strategy.
Carrie Fryman, Founder, Croquis Consulting
Carrie Fryman is a retail and consumer brand consultant based in Minneapolis. Prior to launching Croquis Consulting she spent 10 years at Target launching and growing private label brands. Today, she works with brands and businesses to find their niche in the market and scale successfully through insights, strategy and execution. Her deep retail expertise and keen eye for industry trends has led to fresh solutions and growth for her clients. Carrie has experience working with small businesses, national brands and venture-backed startups.
Mary Pickering, Sr. Partner, Simpactful
Mary is a Senior Partner at Simpactful and brings a wealth of high-level experience leading multi-functional customer business teams. Known for her innovation and problem solving, Mary's work at Simpactful has included over 35 global multi million CPG companies and exclusive start ups. Prior to Simpactful, Mary was the Procter & Gamble Director of US Household Needs where she had an exceptional record of delivering growth and profit goals. She is also known for her development of the Strategic Talent Management approach which is still used, and received a national award for her Diversity leadership. Mary also led strategic customer sessions for numerous top retailers, at P&G’s Innovation Center. Mary has received top rankings as speaker on Courageous Leadership. In addition, she participates on the University of Minnesota Children’s hospital board, Treehouse Board and is a member of the Power of 100.
About the Moderator:
Anne Farrell, Founder, Inevo Consulting
Anne Farrell is a brand strategy and merchandising leader with nearly 20 years of experience in the retail industry. Prior to founding Inevo Consulting, Anne worked for a mid-sized specialty retailer, a Fortune 500 company, and an apparel design and manufacturing firm. She spent 13 years of her career at Target Corporation, most recently as a Director of Merchandising, gaining deep expertise in business strategy development, merchandising, product development, and brand management. After Target, Anne was the Vice President of Merchandising at Décor Apparel, where she helped build and launch new brands and form new retailer partnerships. Anne excels at identifying consumer trends and market white space ideas, and building strategies and high-performing teams to maximize opportunities. She is obsessed with creating beautiful product and loves working with inspired, smart risk-takers on game-changing ideas. She is also passionate about sustainability and deeply driven to be an agent for real, meaningful change in the retail industry.